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It was Friday, dark and late.
I was exhausted and refused to believe him.
But his words hit me like a hurricane.
I can still hear them now
echoing through time.
Deep down, my instincts screamed out.
He was on to something.
Something big.
A theory so cunning.
Yet simple.
Profound.
Penetrating even?
His hands gripped my coat tight as he pulled me towards him.
He opened his mouth, hesitated and snapped it shut again.
And then he whispered...
“Always start with a hook, reel them in with a dirt-cheap metaphor...make one sentence lead to another…”
We heard footsteps.
He turned to run...but before he did so, he glanced back one last time, and in a low voice uttered...
“And remember, you must ALWAYS end on a cliff ha….”
Your favourite book. A TV drama you just can’t get enough of. A film you watch over and over again. What connects them? So often, it’s great writing that draws you in. You get a taste and before you know it, you’re hooked!
This story doesn’t end here. If you want to know what happens next, you’re going to have to visit Eleanor’s Kreative Copywriting.
